Coming up with a good name is never easy, as demonstrated on The Apprentice every year when the candidates call their teams things like Thrust, Spurt and Tumescence.  (OK, they haven’t used these names yet, but you know what I mean.)

And to be fair, my wife and I were no better when naming our son.  We went through every book and online list of names we could find – and ended up giving him a name which no one has called him since he was about a month old.

So perhaps I shouldn’t have been surprised to see this name for a line of men’s underwear in an ad in last Saturday’s Guardian:

Still, I suppose there’s a product benefit in there.  (Did they consider other names?  ‘Snugsack’, perhaps? ‘Cosynuts’?)

On the same page, there was this ad for a sports bra:

Is this some sort of new trend in product naming?  Is there a company planning to rival Tena Men with a new product called ‘Cock-a-leekie’?  (No, hang on, that’s a soup…)