Kevin Baldwin

         Born:  Norwich, 1961

         Living in:  Teddington, Middlesex

         Married, 1 daughter (8), 1 son (5)

 

 

Work history

Currently: Freelancing and researching a new book

August 2004 to October 2008 - JWT London (Creative Director - Copywriter)        Principal accounts worked on: Vodafone, Persil, HSBC, Knorr, Nestle, Kellogg's Special K

April 2003 to August 2004 - Working on manuscript for Bald plus freelance copywriting

Sept 2002 to April 2003 - BBC Television (Question Writer, The Weakest Link) Job involved writing and researching questions, writing put-downs for Anne Robinson, compiling shows

July 1997 to June 2002 - Mustoe Merriman Levy (Head of Copy)                            Principal accounts worked on: Lloydspharmacy*; Penguin Books; Michael Page; LG Electronics*; Pork Farms*; Imperial Tobacco; TheStreet.co.uk*; Kia Cars; Thomson Skytours*; WAGN Railways*; Brewsters Family Restaurants*        (*Pitch won at MML with Mick Brigdale)

February 1993 to July 1997 - Freelance copywriter                                         Included spells at DMB&B as acting group head, JWT and Delaney Fletcher Bozell. Principal accounts worked on: Fiat; Daily Telegraph; Financial Times; Chrysler Neon; Samsung Electronics

January 1991 to February 1993 - Horner Collis and Kirvan / EuroRSCG (Senior Copywriter)                                                                                                            Principal accounts worked on: Peugeot; Moss Security; Post-it Notes; Majestic Wine Warehouses; CompuServe; D&AD

January 1989 to December 1990 - Abbott Mead Vickers (Copywriter)      Principal accounts worked on: Volvo; Business Pages; Sun Alliance; The Observer

November 1984 to December 1988 - Cogent Elliott, Solihull (Copywriter)Principal accounts worked on: Epson Computers and Printers; Jewson; Milton Keynes; Pork Farms; Rolls-Royce

 

Advertising Awards

D&AD - Silver, Silver nomination, various ads in the book

Campaign Press - Silver, commendations

Campaign Posters - Silvers

Creative Circle - Golds, Bronzes

The One Show - Merit awards

New York Festival - Bronze

Roses - 5 Golds, 3 Silvers, 8 Bronzes

Winner of Idea Bounty/Peperami Crowdsourcing Competition 2009

Winner of Idea Bounty/FT.com Crowdsourcing Competition 2010

Winner of Idea Bounty/PlayHugeLottos Crowdsourcing Competition 2011

Winner of Idea Bounty/Bertolli Crowdsourcing Competition 2011

Winner of Idea Bounty/Disaronno Crowdsourcing Competition 2011 

 

Education

Jesus College, Cambridge  (Scholarship; II.1 in Modern + Medieval Languages)

Norwich School  (12 O-Levels, all As; 3 A-levels, all As; 2 S-levels, both Grade 1)

 

Books

October 1993                                                                                                                      Norfolk 'n' Good: A Supporter's View of Norwich City's Best-Ever Season

October 1994                                                                                                                   This Supporting Life - How to be a Real Football Fan (Headline)

August 1997                                                                                                                     The Second Coming: A Supporter's View of the New Era at Norwich City

October 1997                                                                                                                   This Supporting Life  (revised and expanded version)

November 2005                                                                                                             Bald: From Hairless Heroes to Comic Combovers  (Bloomsbury)