'You're only as good as your last ad' (click here)

Click on the images below to play the commercials or to see larger versions of the print and poster work.

The TV commercials are QuickTime versions, so they shouldn't take all day to open; if you don't have a QuickTime player, you can download it here.  If they don't open automatically in your browser window, try right-clicking and then selecting 'Save Target As...'

To view an archive of older work, select 'Ads - Positively Prehistoric' from the menu on the left.

HSBC

         

Vodafone  -  'Make the Most of Now' Manifesto

          

                         

 Vodafone  -  'Stop the Clock'

                   

        

Vodafone  -  Small Businesses radio campaign

90 minutes

Chains

Waiters

Like a Dog

Stickies

Vodafone  -  Christmas commercial

 

Persil

           

  

Peperami

In Autumn 2009, Peperami (a Unilever brand) decided to throw its new advertising brief open to anyone and anyone.

Over 1100 entries were received from around the world.  And the overall winner was... me!  (Click on the picture of the Peperami Animal below for the announcement of the news on the Campaign site; on the logo of Idea Bounty, the organisers of the competition, for an interview I did with them.)

         

Unfortunately, I can't tell you what my winning ideas were.  I've had to sign legal documents and everything.  But as soon as the work's produced, I'll post it here, I promise.

If you can't wait to see it - well, you're not alone.  I don't have any involvement in the production of the ads, so I'll be awaiting their appearance more anxiously than anyone.

Nestle

                                              

Oxfam

This ad was submitted to a poster competition run by Oxfam in October 2008 - and was chosen as one of the winning entries.  It ran for a day on a number of digital billboard sites around London.

Penguin Books

                                          

Kellogg's Special K

                     

Knorr

         

Mick and I often write topical ads.  They don't often get made, as it's hard to rush things into print, but it's great when it comes off.  When we came across this quote from Marco Pierre White, the ad was in the papers before the end of the week.  It went on to make the monthly shortlist in the ANNA Awards.

First Direct

Here's another ad that was turned around quickly.  When First Direct temporarily withdrew their mortgages from new customers in April 2008, they wanted an ad to explain why they had taken this step.  We were briefed at 10.30 and the following (including copy) was written by noon:

LG Intellowasher

    

SMA

This work was created for a pitch.  We didn't win, but I'm still proud of what we produced.

    

Wrong

Supermarket

Elephant

Stationary

Late

         

Lloydspharmacy

Malta Tourism

Another spec campaign.  The ads don't actually say what location they are for, since research showed that most people immediately dismiss Malta as boring.  Our idea was to intrigue them enough to visit a website to find out where this fascinating holiday destination could be.

                         

               

Suite

I think Mick would want me to stress that he wasn't responsible for the rather garish art direction in these ads.  But I've included them here as I like the lines.